Green Corporate Strategy

For Undergraduates

Corporate Social Responsibility (CSR) has progressed from traditional philanthropy and donations to encompass not only what companies do with their profits, but also how they make them. Through their stakeholder relations management and innovative business models, companies can not only develop practices to address environmental and social issues, but also identify opportunities for innovative products and technologies.

Moreover, Green finance and sustainable investment are rapidly emerging fields that support the development of a sustainable, low-carbon and climate-resilient economy. The emergence of CSR or green strategy brings a new wave of social innovations to the market in the recent decades. For example, a new business form, called social enterprises, emerge to address various social and environmental issues. Traditional non-profit organizations, governments and corporations need to adapt themselves to embrace the wave of social innovation.

The new programme provides conceptual frameworks and business case studies to help students understand different elements of corporate social responsibility and how corporations interact with various types of stakeholders. More technically, this program aims to equip students with the knowledge of green financial instruments and the practical application of sustainability management and reporting techniques to address social and environmental issues, as well as the incorporation of environmental, social and governance (ESG) criteria into business decision-making. The program will start with fundamental concepts, such as, what a corporation is, why it exists, and what its relationship is with the market and the government.  Applications to management issues will be analyzed through both international and domestic cases of corporations, non-profit organization and social enterprises.

Click here to learn more about the programme.