Young Talents for the Global Creative Industries

Programme Code: SISA2208

Faculty of:

Managed by: HKU Summer Institute

Level-of-study: S4-S6

Area of Interest: Arts

Programme Period: July 18, 2022 to July 22, 2022

Programme Schedule: Monday to Friday (9:30am to 12:30pm and 2pm to 5pm))

Programme Fee: HKD 6,800

Teaching Mode: Online

Discount(s) on Programme Fee:
20% - Academy Summer Scholarship / HKUSI Alumni Discount
10% - Referral Discount / HKU Members Discount
5% - Early Bird Discount (Deadline: February 28, 2022) / Private Discount
* All discounts are NOT in conjunction with any other discounts.
For further details, please visit here.

Deadline for Application:
June 24, 2022

Online ApplicationAPPLY NOW

This programme has been changed from face-to-face to online delivery mode.

Lecturer: Dr. Dixon Wong, Founder of the Global Creative Industries Programme, The University of Hong Kong

Teaching Assistant: Miss Lavender Lui

Course Description:

This course introduces young students to the creative industries, beginning with the emergence and nature of creative industries. It is then followed by a thorough discussion of creativity and how they can further develop their own creativity. The second half of the course focuses on the ways creativity is commercialized, marketed, branded and financed. Finally, students will be required to form a creative team to develop a business in the creative industries.

Learning Objectives:

  • Students will have a thorough understanding of creativity and the creative industries;
  • Students will learn how to develop their creativity;
  • Students will know how to commercialize, market, brand, and finance creative projects;
  • Students will learn how to do business in the creative industries.

Tentative Schedule (Subject to Change):


Date Morning Session Afternoon Session
July 18, Monday Lecture 1:

Course Introduction and Orientation

Lecture 2:

What is Creativity?

July 19, Tuesday Lecture 3:

What is Creative Industries?

Lecture 4:

How to Develop your Creativity?

July 20, Wednesday Lecture 5

How to Commercialize Creativity?

Lecture 6

How to Market Creativity?

July 21, Thursday Lecture 7:

How to Brand a Creative Product? Or How Mirror/Error are Promoted and Marketed?

Lecture 8

How to Produce Idols? Mirror as an Example

July 22, Friday Lecture 9

How to Finance Creative Projects

Lecture 10

Group Presentation

Coursework (100%):

  • Class presentations (30%)

You will be divided into groups, and each group is required to conduct a presentation on the assigned readings in the class.

  • Group Project (70%)

You will be asked to form creative teams to develop a business in creative industries. You are expected to conduct research, develop your proposal and the business content in creative industries, and deliver a final presentation.

*Further details of the assignments will be discussed during class. Please refer to the separate “Assessment Guidelines” for further information.


• Students of non-credit bearing programmes will receive a certificate upon programme completion. Students of credit-bearing programmes can apply a transcript stated with HKU credits, please contact your home institution about the issue related to HKU credits recognition.

• You understand that you must be available for the entire duration of the programme, from the start to the end of the programme. 20% absence is allowed for emergencies or sick leave with legitimate reason and official letterhead proof for the absence. Students have the responsibility to contact the programme coordinator and/or teacher concerned about this ahead of time. No exceptions will be made, unless prior approval has been given. You are expected to be punctual for all classes and tutorials. Unexcused cases of lateness may count as absence. Students who fail to achieve an 80% of attendance or absence without legitimate reason and official letterhead proof for the absence will not be awarded the HKU Credits or the Certificate of Completion.