KOLs in Creative Industries

Programme Description

The programme offers a general introduction of the KOL business model within a global context, but also with an emphasis on the KOL economies in the Greater China Region.  Particular attention will be paid to the relationship among KOLs, social and new media, and social changes.

Apply now: https://summerinstitute.hku.hk/programme/kols-in-creative-industries//