Advertising: Cultural and Organizational Dynamics

Programme Code: GCIN2008

Faculty of: Arts

Targeted Students: HKU Undergraduate, HKU Postgraduate, Non HKU Undergraduate, Non HKU Postgraduate

Area of Interest: Arts

Credits: 6

Programme Period: July 12, 2021 to July 30, 2021

Programme Fee: HKD 16,400

Early Bird Discount (Deadline : April 30, 2021)
– 5% discount on programme fee

Partnership Discount*:
– 10% discount on programme fee (HKU Exchange Partners’ students)
*This discount is not in conjunction with other discounts

Deadline for Application: May 31, 2021

Online Application: APPLY NOW

Note:

The application procedure of this programme is separated from HKUSI application system. You will be required to apply and pay all fees separately. For more information, please visit the programme link.

For HKU students, please visit here for the application procedures.

Course Description:

This course enables students to study the cultural and organizational dynamics of the advertising industry to understand the economic, social, cultural and material processes that underpin the whole industry. Through an in-depth and comparative study of the creative processes, technology adaptation, value chains, overall organizational structures, and consumer images of the industry, the course aims to engage students in a critical discourse on the complex interplay between the economic and cultural forces which drive the development of the advertising industry in the global market.

Course Outline:

Course-Outline

Programme Schedule:

Monday – Friday 14:30 – 17:30

Programme Link: https://arts.hku.hk/prospective-students/summer-institute-in-the-arts—humanities/undergraduate-level/undergraduate-programmes-session-c

For enquires, please contact Faculty of Arts General Office:
Email: arts.summer@hku.hk
Phone:  +852 3917 8977

 

• You understand that you must be available for the entire duration of the programme, from the start to the end of the programme. 20% absence is allowed for emergencies or sick leave with legitimate reason and official letterhead proof for the absence. Students have the responsibility to contact the programme coordinator and/or teacher concerned about this ahead of time. No exceptions will be made, unless prior approval has been given. You are expected to be punctual for all classes and tutorials. Unexcused cases of lateness may count as absence. Students who fail to achieve an 80% of attendance or absence without legitimate reason and official letterhead proof for the absence will not be awarded the HKU Credits or the Certificate of Completion.