Creative Industries: From Start-up to Success

Programme Code: SIUA2203

Faculty of:

HKU Summer Institute

Targeted Students: HKU Undergraduates, Non HKU Local Undergraduates, Non HKU Undergraduates, Non Local Undergraduates

Area of Interest: Arts

Credits: ---

Programme Period: July 25, 2022 to August 5, 2022

Programme Schedule: Monday to Friday (9:30am to 12:30pm and 2pm to 5pm)

Programme Fee: HKD 11,800

Teaching Mode: Online

Discount(s) on Programme Fee:
20% - Alumni Discount
10% - Partner Discount / Referral Discount / HKU Members Discount
5% - Early Bird Discount (Deadline: February 28, 2022) / Private Discount
* All discounts are NOT in conjunction with any other discounts.
For further details, please visit here.

Deadline for Application:
June 10, 2022 (for non-local students)
June 10, 2022 (for local students)

Online Application: APPLY NOW

Lecturer: Dr. Dixon Wong,Founder of the Global Creative Industries Programme, The University of Hong Kong

Teaching Assistant: Miss Lavender Lui

Course Description:

This course introduces students to the idea of creativity, the emergence and nature of creative industries, and the ways creativity is commercialized, marketed, branded, and financed. Students will also be taught how to start a business in the creative industries and how to make the business successful. Finally, students will be introduced to several creative fields, including the KOL, E-Sport, and fashion industries, and obtain a better understanding of luxury markets in East Asia including Japan, Korea, and Greater China.

Learning Objectives:

  • Students will gain a thorough understanding of the idea of creativity;
  • Students will be familiar with the history and concepts of creative industries;
  • Students will learn how to develop their creativity;
  • Students will know how to commercialize, market, brand, and finance creative projects;
  • Students will have a better understanding of the KOL, E-Sport, and fashion industries, and luxury markets in East Asia including  Japan, Korea, and Greater China.

• Students of non-credit bearing programmes will receive a certificate upon programme completion. Students of credit-bearing programmes can apply a transcript stated with HKU credits, please contact your home institution about the issue related to HKU credits recognition.

• You understand that you must be available for the entire duration of the programme, from the start to the end of the programme. 20% absence is allowed for emergencies or sick leave with legitimate reason and official letterhead proof for the absence. Students have the responsibility to contact the programme coordinator and/or teacher concerned about this ahead of time. No exceptions will be made, unless prior approval has been given. You are expected to be punctual for all classes and tutorials. Unexcused cases of lateness may count as absence. Students who fail to achieve an 80% of attendance or absence without legitimate reason and official letterhead proof for the absence will not be awarded the HKU Credits or the Certificate of Completion.