New Media and Social Media

Programme Code: GCIN2020

Faculty of: Arts

Targeted Students: HKU Undergraduate, HKU Postgraduate, Non HKU Undergraduate, Non HKU Postgraduate

Area of Interest: Arts

Credits: 6

Programme Period: June 28, 2021 to July 16, 2021

Programme Fee: HKD 16,400

Discount(s) on Programme Fee:

10% Partner Discount
5% Early Bird Discount (Deadline: April 30, 2021)

* All discounts are NOT in conjunction with any other discounts.

Deadline for Application: June 14, 2021

Online Application: APPLY NOW


The application procedure of this programme is separated from HKUSI application system. You will be required to apply and pay all fees separately. For more information, please visit the programme link.

For HKU students, please visit here for the application procedures.

Course Description:

Digitalization has become a central part of consumer life and the business world. Our economy, society and culture are being significantly shaped by the development of digitalization and the Internet. Nowadays, new media and social media have become two very important pillars of marketing and management practices for both consumer and business, from hiring to reputation management to customer service. Different forms of new media, including QR codes, Facebook page, Google+, Pinterest and Amazon, etc. are dramatically changing creative processes, technological development, value chains, buying behavior and customer service in our society. The course aims to provide students with an insight into how new media and social media affect consumers and the society, as well as the cultural and organizational dynamics of the business world.

Course Outline:


Programme Schedule:

Monday – Friday 09:30 – 12:30

Programme Link:—humanities/undergraduate-level/undergraduate-programmes-session-b

For enquires, please contact Faculty of Arts General Office:
Phone:  +852 3917 8977


• You understand that you must be available for the entire duration of the programme, from the start to the end of the programme. 20% absence is allowed for emergencies or sick leave with legitimate reason and official letterhead proof for the absence. Students have the responsibility to contact the programme coordinator and/or teacher concerned about this ahead of time. No exceptions will be made, unless prior approval has been given. You are expected to be punctual for all classes and tutorials. Unexcused cases of lateness may count as absence. Students who fail to achieve an 80% of attendance or absence without legitimate reason and official letterhead proof for the absence will not be awarded the HKU Credits or the Certificate of Completion.