Creative Industries: From Start-up to Success

Programme Code: SIUA2203

Faculty of:

HKU Summer Institute

Targeted Students: HKU Undergraduates, Non HKU Local Undergraduates, Non HKU Undergraduates, Non Local Undergraduates

Area of Interest: Arts

Credits: ---

Programme Period: July 25, 2022 to August 5, 2022

Programme Schedule: Monday to Friday (9:30am to 12:30pm and 2pm to 5pm)

Programme Fee: HKD 11,800

Teaching Mode: Online

Discount(s) on Programme Fee:
20% - HKUSI Alumni Discount
10% - Partner Discount / Referral Discount / HKU Members Discount
5% - Early Bird Discount (Deadline: February 28, 2022) / Private Discount
* All discounts are NOT in conjunction with any other discounts.
For further details, please visit here.

Deadline for Application:
June 24, 2022

Online Application: APPLY NOW

This programme has been changed from face-to-face to online delivery mode.

Lecturer: Dr. Dixon Wong,Founder of the Global Creative Industries Programme, The University of Hong Kong

Teaching Assistant: Miss Lavender Lui

Course Description:

This course introduces students to the idea of creativity, the emergence and nature of creative industries, and the ways creativity is commercialized, marketed, branded, and financed. Students will also be taught how to start a business in the creative industries and how to make the business successful. Finally, students will be introduced to several creative fields, including the KOL, E-Sport, and fashion industries, and obtain a better understanding of luxury markets in East Asia including Japan, Korea, and Greater China.

Learning Objectives:

  • Students will gain a thorough understanding of the idea of creativity;
  • Students will be familiar with the history and concepts of creative industries;
  • Students will learn how to develop their creativity;
  • Students will know how to commercialize, market, brand, and finance creative projects;
  • Students will have a better understanding of the KOL, E-Sport, and fashion industries, and luxury markets in East Asia including  Japan, Korea, and Greater China.

Tentative Schedule (Subject to Change):

Date Morning Session Afternoon Session
July 25, Monday Course Introduction and Orientation No class
July 26, Tuesday Lecture 1:

What is Creative Industries?

No class
July 27, Wednesday Lecture 2

What is Creativity?

Lecture 3

How to Enhance Your Creativity?

July 28, Thursday Lecture 4:

How to Commercialize Creativity?

Lecture 5

How to Understand Creative Industries

July 29, Friday Lecture 6

How to Market Creativity I?

Lecture 7:

How to Market Creativity II?

July 30, Saturday No class No class
July 31, Sunday No class No class
August 1, Monday Lecture 8:

How to do Branding?

Lecture 9

How to Finance Creative Industrial Projects

August 2, Tuesday Lecture 10

KOL Industries in East Asia

Lecture 11

E-Sports in East Asia

August 3, Wednesday Lecture 12:

Fashion Industries in East Asia

Lecture 13

Luxury Business in East Asia

August 4, Thursday Workshop 1

Project Consultation

Workshop 2

Project Consultation

August 5, Friday Final Presentation No class

Coursework (100%):

  • Class presentations (30%)

You will be divided into groups, and each group is required to conduct a presentation on the assigned readings in the class.

  • Group Project (70%)

You will be asked to form creative teams to develop a business in creative industries. You are expected to conduct research, develop your proposal and the business content in creative industries, and deliver a final presentation.

*Further details of the assignments will be discussed during class. Please refer to the separate “Assessment Guidelines” for further information.

• Students of non-credit bearing programmes will receive a certificate upon programme completion. Students of credit-bearing programmes can apply a transcript stated with HKU credits, please contact your home institution about the issue related to HKU credits recognition.

• You understand that you must be available for the entire duration of the programme, from the start to the end of the programme. 20% absence is allowed for emergencies or sick leave with legitimate reason and official letterhead proof for the absence. Students have the responsibility to contact the programme coordinator and/or teacher concerned about this ahead of time. No exceptions will be made, unless prior approval has been given. You are expected to be punctual for all classes and tutorials. Unexcused cases of lateness may count as absence. Students who fail to achieve an 80% of attendance or absence without legitimate reason and official letterhead proof for the absence will not be awarded the HKU Credits or the Certificate of Completion.