To be announced
Under globalization and digitization, the boundaries between countries and people have become vaguer than ever before. Nowadays, businesses have numerous opportunities to reach non-local customers with different cultures and values. Therefore, a good understanding of the global arena and how culture can shape business strategies becomes a critical factor for corporations to maximize their performance.
Competitive business strategies can shorten business transaction cycles, expand market reach, and enable companies to build and manage customer relationships more effectively. Today, almost every company is striving to identify the best approach to deploy unparalleled business strategies, aiming to improve operational effectiveness, solidify strategic positions, and ultimately create sustainable competitive advantage.
However, the successful execution of business strategies is challenging and often prone to failure, as companies must grapple with various cultural, organizational, personnel, technical, and increasingly global issues. The "Business Strategies and Cross-Cultural Management" programme is designed to provide high school students with a strong understanding of key academic frameworks and concepts in business strategies and cross-cultural management. Students will study how these frameworks can be practically applied to develop competitive business strategies within an organization.
The programme will explore various components of business strategies, including sales and marketing, branding strategy, digital strategy, product development and packaging, pricing strategy, advertising and promotion, customer buying behaviour, and global expansion. The impact of cross-cultural management will be taken into consideration during these discussions.
Furthermore, the programme will focus on managing people with diverse cultural backgrounds and examine techniques for building and managing cross-cultural teams, especially when involving individuals from different countries. Students will study the influence of culture on leadership style, communication methods, presentation skills, negotiation skills, motivation techniques, perception of time, and decision-making processes.
Date
Jun 23 (Mon)
Jun 24 (Tue)
Jun 25 (Wed)
Jun 26 (Thu)
Jun 27 (Fri)
AM (09:30 - 12:30)
Orientation
Exploring Core Business and Marketing Strategy Frameworks
Exploring the Impact of Globalization and Innovation on the Development of Competitive Business Strategies within Organizations
Exploring Various Approaches to Overseas Expansion Strategies and Addressing Challenges in Penetrating Non-Local Markets
Building Brand and Enhancing Sales - Developing Competitive Advertising and Promotional Strategies
PM (14:00 - 17:00)
Understanding Business Strategy and its Major Components
Customer Behaviour Analysis - Understanding Customer Needs
Social Activities (Optional)
Understanding the Distinction between Products and Services and Exploring the Significance of Product Development
Exploring the Role of Information Technology and Business Analytics in Enhancing Corporate’s Business Performance
Date
Jun 30 (Mon)
Jul 1 (Tue)
Jul 2 (Wed)
Jul 3 (Thu)
Jul 4 (Fri)
AM (09:30 - 12:30)
Exploring Cross-Cultural Management and its Impact on Business Strategy Components, including Branding Strategy, Product Development, Pricing Strategy, Advertising and Promotion, etc.
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Business and Entrepreneurship in Nowadays’ Global Arena
Developing Powerful Presentation and Negotiation Skills with Sensitivity to Cross-Cultural Differences
Capstone Project
PM (14:00 - 17:00)
Examining the Relationship between Culture and Business Communication, Work Processes, Decision Making, Leadership Styles, Presentations, and Negotiations, etc.
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Social Activities (Optional)
Impact of Digital Transformation on Business Strategies under a Cross-cultural Context
Closing
Evening
Consultation with Programme Director (Optional)
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*The above content is subject to change without prior notice. Students should pay attention to the website and email notifications for any updates.
Selected candidates may be invited for a Zoom interview.
To be announced
* All discounts are NOT in conjunction with any other discounts.
For Undergraduate/Postgraduate Students ONLY
Students whose first language or teaching medium in the home institution is not English are required to submit one of the following test types to prove your mastery of the English Language:
If a student’s first language or teaching medium in the home institution is English, please upload a declaration statement for our reference.
Remark(s) for English proficiency documents:
Unless otherwise specified, there are no minimum score requirements for language tests, programme host will determine if the applicants are capable of the programme. Please refer to the programme page to view the specific admission criteria of programme concerned.
Applying to HKUSI
Applications for the HKU Summer Institute 2025 Summer Programmes will be available on a rolling basis in Late-November, 2024. All applications must be completed via the HKU Summer Institute Online Application System. Undergraduate/Postgraduate and Secondary School Programmes will be conducted in face-to-face or online mode. Applicants are reminded to carefully review on the requirements of the respective programme webpage before applying.
Application Opens
Coming Soon
Application Deadline
10% Early Bird Discount: February 7, 2025
For Non-local students: March 21, 2025
For Local students: May 31, 2025
*We offer a variety of discount offers, and you are likelty to be eligible for at least one of our discounts, please check it out now!
To find out the specific requirements and application deadlines of individual programmes, please check the links below:
Undergraduate/Postgraduate Programmes
Rolling Admission
Your application, together with the materials submitted, will be reviewed once accepted by the system. Admission results will be announced on a rolling basis after January 31, 2025, subject to the decision of the offering Units/Faculties/Departments. The earlier you apply, the better your chance of securing a place in the summer programmes.
Application Materials
An applicant should submit a complete application online before the application deadline, please prepare the following documents before you start the online application process:
Personal Identification
Education and Qualification
Additional Supporting Documents
Additional documents as required by individual programme(s) e.g. recommendation letter from school principal, personal statement, short essay, additional form.
Visa application
For more details, please refer to the following links:
For inquiries, please contact us.
Academy for the talented – We’re searching for talents and YOU are wanted!
For Secondary School Students ONLY
Want to join the HKU Academy for the Talented Family? Students who are currently in Form 2/Grade 8 or above can submit a Talent Search application now! For more details, please visit https://talented.hku.hk/
HKU Academy for the Talented offers Summer Scholarships to the Academy members joining summer programmes offered by the HKU Summer Institute. Members who have successfully received an offer from the summer programmes will receive a scholarship which is equivalent to a 10% discount on the programme fee.
Level of Study Comparison Chart for Secondary School Students:
Application Fee
HKD 400 - For the first programme and any subsequent application is HKD 250 per programme.
Programme Fee
The fees for each programme vary. Please refer to the individual programme for detailed information.
We offer a variety of discount offers, and you are likelty to be eligible for at least one of our discounts, please check it out now!
Student Visa Application Fee
HKD 990
Accommodation Fee
We offer HKU Residential Hall or Recommended Hotel Accommodation for students to choose from. Please refer to our Summer at HKU - Accommodation Webpage.
You can make a reservation using our Online Reservation Platform. An email containing instructions will be sent to you.
Social & Cultural Activities Fee
A variety of social and cultural activities, both fee-paying and free-of-charge, will be arranged. For details on these activities, please visit our Summer at HKU - Social & Cultural Activities Webpage.
You can make a reservation using our Online Reservation Platform. An email containing instructions will be sent to you.
*Fees are non-refundable after your acceptance of the offer.
*Payments must be settled online via credit card or ePayment.
Payment Methods - Online credit card payment (Application fee/Programme fee)
Once your application is successful, the online credit card payment will be made available to process payment for your application fee, accommodation fee, and programme fee (if applicable) by the deadline.
*Offers will be issued on a rolling basis after January 31, 2025, for details, please refer to the respective programme webpage. The successful application will be notified and asked to confirm acceptance by settling the programme fee within 3-5 calendar days. We will confirm your place only after you have paid in full.
* Application will be processed only when ALL supporting documents and application fee are submitted successfully before the deadline.
* Once submitted, amendments to the application are NOT allowed. Please contact us if you want to change your personal particulars after submission. Applicants are strongly advised to check their details carefully before submitting the application. We recommend that you keep records of your submission.
*Please quote programme code (if applicable), your application number, and your full name in all future correspondence with the HKU Summer Institute. Enquiries without sufficient information will not be entertained.
*Please read our Student Handbook 2024 for your study journey with us: Click Here (MUST READ!)
Below are some of the most frequently asked questions by students, please note that the answers are for your reference only.
Should you have further enquiries, please feel free to contact us at:
If you do not have the right of abode in Hong Kong, regardless of the length of study, you are required by law to obtain a Student Visa for the purpose of education, issued by the Hong Kong Immigration Department (ImmD).
Students must to submit the visa application online as soon as you receive a Notice of Admission from HKUSI. The visa application process takes approximately 10 to 12 weeks. For Mainland Chinese applicants, you should reserve additional 2 weeks to apply for an Exit-Entry Permit for Travelling to and from Hong Kong and Macao (EEP) (港澳通行證) and the relevant exit endorsement (逗留D簽).
For students currently staying in Hong Kong holding a valid student visa (NOT a dependent visa), if you are currently studying at another local university, you are not eligible to apply for any courses at HKU. This restriction is due to the conditions of your current student visa.
One entry permit is applicable for one programme only, and the cumulative duration of a short-term study should not exceed 180 days within any 12-month period according to the Immigration guidelines. It is the responsibility of individual students to make appropriate visa arrangement before they come to Hong Kong.
Please click here for online submitting the Student Visa Application. For inquiries, please contact here.
In any case, you are strongly recommended to make your own insurance arrangements throughout the entire period of your studies in Hong Kong. Students will be responsible for their own medical and dental costs during the period of the programme. If you have to travel outside Hong Kong, you should make sure that your existing insurance policy covers your destination. Otherwise, you are advised to buy additional travel insurance before your trip.
Please check with your insurance agent and ensure that the scheme covers travel /flight delays, theft of personal belongings and medical and health cover for an injury or sudden illness abroad for the programme period.
We offer a variety of discount offers, and you are likely to be eligible for at least one of the following discounts:
1. Early Bird Discount - Enjoy 10% Off
2. HKUSI Alumni Discount – Enjoy 20% Off
3. HKU Family Discount – Enjoy 10% Off
4. Partnership Discount – Enjoy 10% Off
5. Academy for the Talented Summer Scholarships - Enjoy 10% Off
6. Referral Discount – Enjoy 10% Off
7. Special Discount – Enjoy 10% Off
Please read the eligibility criteria for each discount to determine which one(s) you may qualify for: Featured Discount Offers
Notes:
1. All discounts are NOT in conjunction with any other discounts.
2. Discount eligibility varies for different programmes and programme offerings/details are subject to change; please refer to the respective programme webpage for the most updated information.
3. To activate the promotional code, students must type the code in the discount box during the application process on the HKU Summer Institute Online Application System. No discount will be given if applicants fail to enter the promotional code appropriately. Discounts cannot be claimed retrospectively.
HKU has now resumed normal operations, subject only to Covid regulations mandated by the HKSAR Government (https://www.coronavirus.gov.hk/eng/index.html). This means we no longer require a Vaccine Pass for campus access and we no longer expect close contacts of Covid cases to stay away from work or study.
* Starting from 30 January 2023, the Government will no longer issue isolation orders to infected persons. Students requiring sick leave may apply for leave of absence if necessary.
University students, secondary school students and anyone who meets the entrance requirements of HKU Summer Institute programmes.
Yes, you may apply for more than one programme as long as the programmes do not have conflicting schedules.
Our programmes are instructed in English with exception in a small number of language courses.
All online programmes will be conducted primarily via Zoom as the virtual classroom platform. Please ensure that Zoom is accessible in your area before deciding to join our summer programmes as all application fees and programme fees are non-refundable and non-transferable.
The availability of credit transfer arrangements is determined by your home institution. Please confirm with your home university whether HKU credits could be transferred toward your degree.
When you create the account, the online application system will send you an email with the application number. Please refer to the email you received when you first created your account.
Yes. You may combine your transcripts to upload as a single file.
Once you have submitted your online application, you will receive an email confirmation. Please read the application instructions carefully and ensure that you have provided all the requested documents.
The application fee is a non-refundable and non-transferable one-time fee. Applicants are required to pay the application fee for each programme.
If your first language is English, please upload a paper with a statement written that your first language is English.
You cannot make amendments to your application once it has been submitted, but you can upload the document anew. Please indicate “revised” in the file name if you would like to upload a new version of supporting documents.
Yes. You can cancel your application through your registration account by clicking “Cancel” beside the column. However, both the programme fee and application fee are non-refundable.
Depending on the programme you have registered for, there may or may not be an interview. Please refer to the programme webpage for detail
Students of non-credit bearing programmes will receive a certificate, while students of credit-bearing programmes can apply a transcript stated with number of credits upon completion. Link to apply for transcript: http://www.ase.hku.hk/asoffice/.
Please proceed to your online account to accept the offer before the acceptance deadline. Click https://summerapplication.hku.hk/application/auth/login to login your account.
Please ensure that Zoom is accessible in your area and be punctual for the classes.
You must be in a quiet environment and limit any noise distractions during live in the Zoom classroom. If you are not speaking, please make sure your microphone is muted to avoid looping echoes.